We are not an agency.
An agency sells you a service and hands you a report. We install infrastructure and take responsibility for the only number that pays you.
Five logins. Five invoices. None of them talk to each other. And you are the only thing connecting them.
One system. One login. One number that actually matters.
Most coating owners rent five vendors who do not sync, and when the phone goes quiet, nobody in the building is accountable.
The ads guy blames the follow up. The SEO guy blames the ads. The lead seller already sold that name to four of your competitors. The CRM guy says it is working as intended. So we install one system instead, under one roof, and we take the accountability ourselves.
A confirmed, zip verified appointment on your calendar. They picked the time. The reminders are already running. You show up and you close.
Not impressions. Not clicks. Not leads. Not a monthly report with a chart on it. If it did not land on your calendar, it did not happen.
The receipts.
You have been lied to by enough agencies. So we do not open with claims. We open with bank statements.
| Operator | What the system produced |
|---|---|
| Spartan Floor CoatingsCharlotte | Owner's words: “definitely over 100k/mo” |
| Ridge Concrete Coating Plus | 25 installs. $87,500 in revenue. Next two weeks booked out. |
| Under 1 Roof ServicesAtlanta | 4 confirmed appointments on day one. $5,000 deposit collected off one of them. |
| Floor Kings Epoxy | Ranking engine live. 600 service pages in build. |
| StonecraftNew Jersey | Map Pack average rank 16.4 → 2.7. Top three placements 4 → 93. |
Look at that November number again. $119,648 in the month this entire industry writes off as dead.
That is the whole difference between a business that runs on hustle and a business that runs on a system. When the machine is built, the slow season is just a slightly smaller month. When it is not built, the slow season is the month you decide whether to make payroll or make the truck payment.
Confirmed appointments.
Not leads. Appointments.
Real notifications going to real owners. Real calendars. Real conversations, on the day the money landed.
Logan at Spartan. Jeff at Ridge. Mike at Floor Kings. Leslie at Under 1 Roof. Chai at OCD.
Real operators. Real markets. The same system in every one of them.
He laid the floors himself.
Almost nobody selling marketing to coating companies has ever mixed a batch, taped a garage, or waited out a 2am cure. Danny Roy owns a coating company.
Phoenix. A truck. A rented apartment. Credit card debt.
That was the whole company. Two guys in Arizona knocking doors, with a two bedroom rental and just enough room left on the cards to make something happen.
Danny took a one third ownership stake, because that was the only honest way to help. Not advise. Own it. Bleed with it. He laid floors. He ran crews. He drove to the estimates and watched good operators lose jobs to the guy who simply answered his phone faster.
That is where the system came from. Not from a course, not from a conference. From losing money in a garage and refusing to lose it twice.
Uncle Kims to $1.5M in year one. Then the same playbook across 13 franchise locations in year two. Same trucks. New city. Same result.
That is when it stopped being luck.
If a system produces the same outcome in Phoenix, and then again in twelve more cities that have never heard of you, it is not charisma and it is not hustle. It is engineering. So Danny stopped running it for one company and started installing it for everybody else.
Since then: 80+ contractors scaled. Roughly $60M generated. A team of 8 behind it. Matt Marcus runs sales. And every single one of them is still measured against the same number that has never changed since the garage in Phoenix.
Same floors. Same trucks. Same 2am cure times.
Five levers. One roof.
This is the entire machine. Every lever feeds the next one, and all five report into the same place.
Meta ads that print demand
Creative built from real jobs, not stock photos. We fill the top of the funnel on command, in your zip codes, at a cost per booked estimate we can actually defend. You own the ad account and the pixel.
Google and Map Pack domination
City pages and service pages at scale, the business profile, reviews and citations. It compounds over roughly 90 days, and then it keeps paying you forever, without you touching it.
Lead to appointment
Speed to lead in seconds, not hours. Missed call text back so a ringing phone is never a lost job. Zip verification and qualification before it ever reaches you. The output is a confirmed appointment, not a name.
Revenue recapture
The estimates you gave and never followed up on. The database you forgot you had. The quotes that went cold. We go back and turn that dead list into booked work before we spend another dollar on ads.
Conversational AI and reviews
Every inbound handled instantly, day or night, until it is qualified and booked. Then reviews requested automatically on the back end, which feeds lever two. The machine loops.
All of it, inside Cortex OS
One platform. One login. One dashboard. Every lever wired to every other lever, and every dollar traced to the appointment it produced. This is the part nobody else has.
The system behind it all.
Two ways to work together.
One is a test drive. One replaces your entire marketing department. There is no price on either of them on this page, and that is on purpose.
Pay Per Appointment
You only pay for confirmed appointments that actually land on your calendar. Not leads. Not names. Not form fills. Appointments.
If it does not hit the calendar, you do not get invoiced. That is the whole deal. We carry the risk while you watch the calendar fill.
Anyone can sell you a lead. We hand you a booked estimate.
Fractional CMO
You have been doing the Chief Marketing Officer job for free, at night, badly, because it was never your job. So we take it off you.
A dedicated team of 8 plugs in as your in house marketing department. We install the entire system, we run it for 6 to 12 months, and then we hand you the keys. Ads, Google, speed to lead, revenue recapture, reviews, reporting. One roof. One login. One number that matters.
You own every piece of it. The ad account. The pixel. The data. The website. The city pages. The automations. The CRM. Most agencies keep it all in their own name so that the day you leave, you leave with nothing and you have to crawl back. That is their entire retention strategy. It is not ours.
We are not renting you a service. We are building you an asset. That is what moves revenue, valuation and EBITDA at the same time.
Confirmed appointments on your calendar within 7 days of launch. Not leads. Not clicks. If we miss it, we write you a check for $5,000 for wasting your time.
And we only work with one coating company per market. When your city is taken, it is taken. We are not going to build the machine for you and then sell the same machine to the guy across town.
We do not put a price on this page, and we never will. What we build depends on your market, your crew and your offer. We look at your numbers on the call and then we tell you exactly what it costs.
The rooms we are already in.
The questions everybody asks.
What do you actually do?
What does it cost?
How is Pay Per Appointment different from buying leads?
How long until I see something?
I have been burned by agencies. Why are you different?
Who is this NOT for?
A coating company that runs on the owner is not a business. It is a job with employees and a truck payment. Nobody pays a multiple for a job. They pay a multiple for a machine that keeps producing after the owner walks out of the room.
So build the machine.
Two minutes to apply. It is how we find out whether your market is open and whether you are the operator we want in it. We turn people away, and we tell you on the call.